Rarely has a man entrusted with such a position looked less excited to be given the chance to lead his country to the World Cup. In his first press conference in his new role today, Choi looked like he had been dragged into the hot seat.
He was content coaching Jeonbuk Motors in the mid-sized provincial city of Jeonju in Korea's rural southwest, but now the taciturn tactician is charged with the task of leading an expectant nation to Brazil in 2014 and an eighth successive appearance on the global stage.
Choi, 52, was the longest serving club coach in the domestic K-league, and since 2005 had slowly turned Jeonbuk into the best team in the country and one of the best in Asia. The former international player led the Motors to the 2006 Asian Champions League title and the final of the 2011 version, when the team dominated the match against Al Sadd of Qatar only to lose after a penalty shootout.
Four days after Choi lifted the K-League trophy for the second time with the club on Dec 4, the Korea Football Association fired Cho Kwang-rae in the wake of a shocking 2-1 defeat away to Lebanon.
Even before Cho's dismissal, the KFA contacted Choi to offer him the job. He refused, the first of a number of times he turned down advances from the association.
"Even a week ago, I didn't even think one per cent that I would be here," said Choi. "I had promised the fans and players of Jeonbuk that I would sign a new contract with the club. I changed my mind as I felt the national team is in a serious crisis."
Choi had earlier left a lengthy message on Jeonbuk's home page promising fans that it was not a goodbye but a see-you-later and was at pains to point out that he was not a long-term appointment.
"My contract will be until June 2013, and then I hope to return to my club," he said. "For the sake of the national team, Korea should find an experienced foreign manager."
Choi's words contradicted those of KFA executive director Kim Jin-kook who earlier told reporters that if the new coach took the team through qualification, he would stay on for another year.
Such a contradiction capped a confusing two weeks during which damaged the KFA's reputation.
The decision to appoint the reluctant Choi was described by sections of the local media as yet another example of the powerful national association riding roughshod over the domestic league.
Fans on internet forums have debated the Hyundai connection. Many of the top-ranked KFA executives have backgrounds with the conglomerate; Hyundai also sponsors the league and owns Jeonbuk Motors, Choi's employer.
South Korea hosts Kuwait on February 29 in Seoul. Defeat in that match and the 2002 World Cup semifinalists could be eliminated from Asian qualification at the penultimate round. A draw will seal a place in the final stage of qualification.
After appearances in every World Cup since 1986, the nation expects no less. AP
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